Bestselling author Seth Godin explains why even massive inventions like the car and printing press weren't ready for the marketplace when they first launched.
In this video, Entrepreneur Network partner Bryan Elliott meets with bestselling author Seth Godin to discuss the importance of understanding your customers and realizing when it's time to test a business idea.
"You will never be ready," Godin says. "You should be prepared, but you will never be ready. Because what it means to be 'ready' is that it [your business idea] is going to work. When Gutenberg launched the printing press . . . 94 percent of the people in Europe were illiterate. So, it was a stupid time to launch the printing press.
"When Carl Benz launched the car, it was against a lot of laws, there were no roads and no gas stations. It was a dumb time to launch the car.
"He couldn't possibly be ready. So, what I'm arguing is not that you should ship something that's sloppy, or flawed, what I'm saying is, if the thing that's holding you back is you're saying to yourself, 'It's not ready, it's not perfect . . . . ' Those are the symptoms of fear, and you'll never get over that fear."
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