When you have a business, your biggest challenge is finding a way to get people to notice you, especially if you offer a product or service that’s common. Unfortunately, most companies stick to the same old tried and true tactics that don’t really generate any interest or get people excited. That needs to change. Whether you’re a new or existing business, here are four ways your business can stand out from the crowd.
By now, most companies have a social media account or two, and that’s fine. You need one also. But what you don’t need is to use your social media accounts the same way as everyone else. For instance, stop sharing information about yourself on social media. Instead, help generate awareness for others in the industry and your community. Promote special events for your chamber of commerce. Help spread the word about a local nonprofit’s event. When you generate this type of help for others, they will return the favor. All of a sudden, you’re getting free press from these companies, and that can create great success.
In addition, find fun things to do on social media for your customers. For instance, why not have a live stream take place in your office so people know what happens on the day to day? Why not host a social media contest and give out fun prizes? The more you can do to stand out, the more following you’ll build.
If you have a storefront or physical office space, you need to stand out. The best way to do this is through some fun business signs. By using signage that stands out and gives an overview of your company, you’ll be more likely to attract customers to your location. Using a professional sign company is the best way to go about this, as they can create a custom sign that not only fits your needs, but also fits the space.
In addition to exterior signage, you should also be sure that you have branded interior signage as well. Make sure that people can get around your store easily, and do so in an engaging way. Instead of just a traditional sign, why not throw in some company flair or a bit of attitude (as long as it matches your tone and brand). If you can find a way to make the inside of your store look different, you’ll definitely stand out from the competition.
Everyone loves getting free stuff, and if you want people to recognize you, it’s a good idea to give something away. Most people opt for what’s cheap, such as pens or flash drives. This doesn’t work. Instead, think outside the box. What is it that people will use that you can brand? Why not a gift card, or something else that represents your talents and services in a fun way? You want this swag to be useful and a reminder to others that you are not the same type of company.
Mission and Vision
Having a mission and vision statement is important, but you’ll notice that almost all companies have the same type of mission or vision statement. Sure it works, but it doesn’t stand out. Why not think of the true purpose of your company and then broadcast yourself that way? Do you really want to make the community better with your product or service? Then tell the world how you do that. Get involved in any way that you can and make sure people see you for who you are. When you can do that, you’ll help get customers’ respect, and that can be the reason they choose you.
It’s hard for a business to stand out, but it’s not impossible. Spend some time to think outside the box and figure out how you can separate your business from the competition. Remember that a lot of it will be trial and error, so don’t be afraid to constantly try something new.